Social Networking Websites
the new way to market your business

What do know about Social Networking Websites?

In today’s wide use of the Internet, these social networking services are used by millions and millions of people. These are sites (i.e. MySpace) that connect people to their family, friends and online contacts. A member’s space would usually contain a self-introduction/description page, photo albums, blog posts, and a list of his contacts. This list makes it easy for a member to add the contacts of his friends as his own contacts. They also make use of email and instant messaging.

These websites aim to strengthen existing relationships (posting pictures of your Singapore trip so your best friend can see them) and establish new ones (adding fellow football fans as new contacts).

Social networking websites can easily expand one’s network in a very short time. There’s no limit to how many contacts you can have and there’s no stopping you from making new friends out of your friend’s contacts. These social platforms make it possible to share information and communicate with fellow members easily. They have become extremely popular not just because of appearance or usability. They are used by millions of people every day because they can get in touch with other members and make interesting acquaintances, too. Man is, after all, a social being.

What is social networking, and how can it help my business?

Because of its popularity, social networking websites have now become a tool for business owners to promote their product or service or to increase their website’s online traffic.

It’s easy to understand right away why a business owner would want to make use of these social platforms. A networking website has millions of registered users and allows ad banners that members can see every time they log in. It’s an easy and cheap way to gain new customers and communicate with them regularly.

Businesses can introduce themselves as a new contact to other members. Then by posting pictures of a product (ecommerce), videos, and blog entries, they can introduce their business to potential consumers in a more casual way. It can be a form of marketing that is better welcomed by consumers than more traditional ways. Business owners can also become a customer of another type of business. Anybody can be a business owner just as much as anyone can be a customer.

A member of a social networking website also usually has a recommendations list. Let’s say she has tried a popular energy drink and was satisfied with the results, she can recommend it to her contacts and provide a link to the website of the company or store that sells that particular energy drink. That is definitely one of the ways how a business can expand its reach online.

So, what is social networking? It is a way to connect to those you otherwise would most likely not have met. And The ability of social networking websites to allow comments from contacts also make it possible for people to discuss a product or service asynchronously (at different times; does not require for two parties to be online as in a chat). And that's smart business.

Free social networking sites opens up the possibilities.

An example would be a member blogging about his newly bought iPhone. Within the day (and even after), his contacts may comment on it, as well. They may share the applications or playlists they have added to their iPhone. They may talk about what they like about it and what they wish it had.

A member who is a business owner can blog about a topic related to his business and provide a few links directly to his website where his contacts can view his products and services. By building a network of contacts, he can also have a number of people whom the website automatically updates whenever he posts something new on his page. The contacts will be easily informed of his new products, services and promotions.

This type of free social networking sites and these types of features make social networking websites a great venue for businesses to reach people and build a widening loyal customer base. It is not a conventional way to do marketing but because people listen to and trust the word of their family, friends, and people in their social circles, a business will find it easier to convince its customers online.

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