Video Marketing Services:Take Advantage of the Latest Marketing Trends For 2010 Hi, Mark Mcginnis here from Avenstar. If you're like most of us, you're thinking about how to market your company a little bit (or a lot) better than you have over the last few years.
You not only want your existing customers to keep ordering, you want to attract new customers and build your client base so you can increase revenues - yes? Take it from me - this is a tall order considering the current state of the economy. The truth is, if you keep doing the same things (marketing wise) that you have been comfortably doing in the past - you probably can expect similar results. As obvious as that sounds - you may be surprised by just how many businesses and entrepreneurs complain about their financial situation, but are either too scared or too set in their ways to actually do something different. So what kind of video would you like: Video SEO - HUGE right now and only a select few companies (like Avenstar) are at the leading edg with this.Television Ad Spot or Infomercial (call us! we are TVad production and media buying specialists)
As someone who runs several businesses - I am always looking at the trends of what marketing initiatives are working and what has ceased to work. Earlier this year, I was pleasantly surprised to see that one of our businesses was having a run of new requests like never before. More than just a flash in the pan trend - our Avenstar Video Production Department was not only getting requests for bids -we were down right busy! Here's what's happening… Important Point # 1 Important Point # 2 Important Point # 3 So what does all this add up to from a business marketing perspective for you and me? Simple - the smart businesses today are building websites that keep their customers interest (even entertained) vs. dying of boredom! Utilizing professional film/video, that engages your customer like nothing else in the past. Where a picture is worth a 1000 words, video, at 30 frames (images) per second - changes the whole playing field. Imagine, even small businesses being able to compete with some of the largest businesses on the planet - and doing so by producing video/films that are highly professional to the level that your customers increase their spending on websites (your website) by 20%, 30%, even 40% or more. A good start is to up your game by providing the excellent information/content and the visual media the consumer has come to expect. Okay, let's clarify something… when we talk about adding professional media to your website, we're not talking amateurish, go buy a Walmart handy-cam, and do it yourself type video. Again, the average consumer is visually very sophisticated and (for the most part) the capabilities of lighting a scene or subject correctly, scripting, editing, adding music, incorporating the necessary SEO keywords to the embedded code - all this is simply a bit more than what the average business owner can handle - or even wants to handle. Video production businesses are situated all over the country and many of them are super great at building video content for the web. Google them in your area. Here are a few things to look for that can mean the difference between success or wasting your money: Experience - does the video production company have many years of experience working with actual corporations? Check out their reel and see if you like what they have produced for others. Video Marketing - does the video production company have experience in on-line video marking and integrating Search Engine Optimization (SEO) so your videos (and web pages) will come up high in the search engines? References - Don't underestimate the important of this one! A video production house that does inferior (or shotty) work will not have up-to-date 'happy' customer testimonials and referrals. do your due diligence and call their past customers to see if they are up to snuff. Pricing - You typically get what you pay for and if your are always shopping for the lowest bid - you may be disappointed in the end. At the same time, some producers have highly inflated, not competitive pricing - again do your homework. Keep in mind that a professional - high-end video production will cost you anywhere from $1,000 to $3,000 a running minute. Summing it all up If you are looking to dramatically change (and improve) your on-line (and brick and mortar) marketing results this coming year - don't wait. There are many millions of web sites all competing for the consumer's attention and dollars and from our own indications - things are heating up. Avenstar is a marketing and video boutique based in Boulder Colorado. We specialize in producing beautiful "film" like video at an affordable price. Also, we are online SEO marketing experts to boot. We are currently supporting clients all over the country and happily provide references if interested. Feel free to call us or email us with questions 800 478-1214 / info@avenstar.net For more information how Avenstar can create a winning Video for your business send us an email through the Contact Us page. Want information on some of our other services? Just click on one of the links below: Return from Video Marketing Services to the Avenstar home page.
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-the picture to the left represents a mosiac of 1,512 of the most popular YouTube Vidoes-
